Building a successful business is a voyage, and you are Amelia Earhart. You want to do something; build something, see something, sell something...so you do it. After all, “The only way to do it, is to do it,” as Amelia once said.
If you want your idea to take flight, you must pay attention to the elements around you. Like the stars and the wind and the rain. Everything is a clue. Every interaction. Every book. Every business that has come before you.
Your goal, my dear Amelia Bedelia, is to find these clues and figure out how they fit together. What’s the bigger picture, the other side of your world that you cannot yet see?
You can read books on Richard Branson, Sheryl Sandberg, or Tina Fey. They’ll sprinkle fairy dusts of inspiration to help you move along on your way. But the true nuggets of knowledge, the brightest stars in your sky, sit closest to home in a human nearby.
It’s the people in your circle--your family, your customers, and the ones on your team--that are the true co-pilots on your voyage to reaching your dream.
If you can figure out what pains them, moves them, or fills them with glee, it will reveal a small piece of the sky you hadn’t yet seen. The more you listen to people, the more stars you’ll collect. And the real magic happens when you see how they connect.
Are you looking around and mapping your plans in the sky? Or stuck with a keyboard sewn to your hands, and a screen glued to your eyes? Reading blogs, crunching data, and trying to figure out what it all means?
Get up, sweet Amelia.
Swivel out of your chair and hop onto your feet. There are tons of important people you absolutely must meet. Come listen to their stories. Collect every clue. Explore the curiosities, may each one bring something new.
A new star to add to your sky. A friend to take along for the ride. A wind of an insight that changes your direction. A dose of humanity, belonging, and connection.
People are people are humans at heart.
Tune in, Amelia, and I swear you'll go far.
PS, if tuning in is not your forte, or you don't even know where to begin, I can help.
I help startups and companies tune in to their audiences. We call it customer research, but it basically means getting to the heart of your customers, then using that information to guide your business and marketing strategy. It's an intuitive process of connecting the dots.
Learn more about my research, or reach out to me to chat.